They will receive a text like this:

Hi (contact name), my name is James Lutz. I am (Your Name)'s insurance broker. They recently bought a policy to leave money behind if they should pass away and listed you as a part of their Emergency Response Network. The "ERN" is in addition to a beneficiary. It is another point of contact to ensure that when needed the claim is made and the family receives their benefit. Please lock my phone number in, as I'll be the first point of contact to assist when a claim needs to be made. Are you available for a 4 minute call to go over this info later today or tomorrow?